The Take Care™ Tahoe Toolkit

The Take Care™ campaign has been designed for you to use in your outreach materials. On your trash cans, in your parks, in your hotel lobbies, on your piers, in your restaurants, on your beaches, or on your trails. Really, anywhere you think you can reach people who might be making simple mistakes that are hurting our environment.

The messages were created to address the key impacts humans are having on our environment: litter, dog waste, bears, fire safety and aquatic invasive species. Not all of these will be of use to you, so please pick and choose what you think will have the greatest impact with your users, customers and audience.

To help you adopt the campaign, we have created a digital toolkit for you to download. The toolkit includes the original design files for you to use where you see fit, as well as a style guide to help you understand what is okay and what is not so okay. We are making all of the digital files available for free for your unlimited use.

Of course, the campaign only works if we are able to maintain a consistent use of the materials. To download the files, we also ask that you sign off on a simple usage agreement to ensure the campaign remains true to its intent.

Request the toolkit

Terms. In using the Take Care brand and materials, we ask that you respect the intention of the campaign, which is to promote responsible use of the outdoor environment. The Take Care brand and the materials being made available are offered for your use only to support the regional stewardship program. The Take Care brand and the materials you can download are not to be used apart from the Lake Tahoe region, for the sale of any commercial product or service, or as an endorsement of any business. We ask that you follow the style guidelines and maintain the original designs and headlines to ensure a unified look across the region. We also ask that you not modify the logo. If you have a question about usage, please contact us.